Hybrid Car Owners Show Manufacturer Loyalty
Owners of hybrid cars are a loyal bunch according to a recent report from Experian Automotive. Consumers having previously purchased a hybrid often choose another. In fact, 47 percent of consumers choose another hybrid car from the same manufacturer, while 18 percent choose the same hybrid make and model they previously owned…Of all hybrid car brands, Toyota Prius owners are most loyal, says Experian. One in four replaces a Prius with another Prius. There was slightly less loyalty among hybrid truck owners where 37 percent choose to buy another hybrid truck of the same make.